Benjamin Dada

Conducted extensive market research and analysis to inform product strategy and launches for key Google products.

• Planned and executed five in-depth market immersion sessions for key Google products, including Chrome Browser, YouTube, and Android OS.
• Designed and managed nationwide in-person surveys with over 13,000 respondents, analyzing data and presenting insights to executives, directly contributing to the launch of the low-bandwidth YouTube Go app.
• Researched key trends in mobile usage (feature vs. smartphone) and internet adoption, which informed the launch of Freetel ICE 2, a low-budget smartphone developed in collaboration with MTN and TD Mobile.
• Conducted thorough product testing and auditing, providing detailed feedback in spreadsheets and presentations to local marketing, global browser, and engineering teams.

Led product development and strategy for cross-border payment solutions, driving user insights, partner integration, and market launch.

• Executed comprehensive user discovery initiatives, combining quantitative internal data analysis with 30 qualitative interviews to inform product strategy.
• Evaluated over 50 potential technology partners for cross-border payment services, negotiating commercial terms and onboarding two key partners in collaboration with legal and finance teams.
• Collaborated closely with design and engineering teams to develop the first version of “Moniesend,” by writing detailed PRDs and providing actionable feedback via Figma prototypes.
• Partnered with marketing and growth teams to develop brand assets and design initial go-to-market campaigns, supported by detailed product briefs.
• Achieved $500,000 in FX conversion savings by optimizing the trading process, implementing new workflows that eliminated middlemen, ensured timely liquidity, and guaranteed 100% reconciliation and settlement across finance and operations.

Drove strategic market entry and fostered key partnerships to expand payment solutions and client offerings.

• Spearheaded market entry into Nigeria, incorporating the company within four weeks through self-service registration and collaboration with legal partners for statutory filings.
• Organized successful developer hackathons and fintech networking events, securing over 50 business sign-ups and onboarding three initial customers during beta phase.
• Negotiated and secured three local bank partnerships, enabling real-time payment collections via virtual accounts and significantly expanding client service offerings.
• Led API-based payment product development, testing solutions through multiple bank accounts and providing critical feedback to engineering for enhanced bank integrations and smoother merchant onboarding.

Provided strategic product and operations consulting to fintechs, focusing on financial infrastructure, compliance, and market expansion.

• Designed and developed critical business and product artifacts, including financial projections, flow of funds, and accounting entries, in collaboration with finance leads.
• Authored comprehensive product briefs and Product Requirement Documents (PRDs) to align cross-functional teams and facilitate efficient engineering scope definition within bi-weekly sprints.
• Reduced operational costs by 80% and significantly increased client margins by streamlining supply chains, directly engaging providers, and leveraging deep industry relationships and market insights.
• Managed end-to-end onboarding of multi-currency account issuing partners for fintechs in high-risk jurisdictions, cutting compliance onboarding time by 75% (to 3 months).
• Attended leading industry events (Money20/20, AVSC, Sifted Summit 2024) to cultivate strategic relationships with banks and stay abreast of fintech innovations.

Managed core product development, driving significant growth in user engagement, revenue, and market reach for payment solutions.

• Built a robust VAS ecosystem through direct and aggregator partnerships (Quickteller SVA), increasing revenue by 15% and customer retention by 10% by enabling seamless bill payments.
• Led the development of a USSD product in partnership with Telco VAS (Qrios) and Providus Bank, serving 3.5 million financially-excluded users.
• Drove integrations with 14 banks and two payment gateways, enhancing wallet funding, cardless ATM withdrawals, and merchant payments, which improved transaction activity by over 50%.
• Mentored two analysts and hired three product marketers, fostering their professional growth and integration into the company.
• Recognized with three company end-of-year awards and promoted to Business Manager for consistent high performance.